How Does Grade Work?
Our process is to tackle every project by first understanding
the clients' needs and then the challenge of the brief. From there,
with research, analysis and development, we go on to consistently
produce exciting and relevant design solutions. In our work, we
believe in the 'big idea', whether conceptual or strategic, reinforced
by a strong aesthetic and a high level of attention to detail in
composition and typography.
As an owner-managed organisation, when we are commissioned,
one of the company partners takes management responsibility,
overseeing the varying aspects of the process and co-ordinating
the team who will contribute to the project, with Grade's Creative
Director overseeing the final design output. The directors'
experience and skills directly benefit the client throughout the
varying stages of every project.
During the creative process, client input is essential and invaluable.
With the channels of communication open, and direct contact
available for the client to speak with the designer on their project,
we can interpret and contribute to a clients' needs more responsively,
flexibly and creatively. Both our new and old clients have commented
that they appreciate being able to get an informed and direct answer
to their questions and consider this to be an important reason why
many of them have continued to use our services year after year.