International law firm Clifford Chance LLP approached us to rebrand and revitalise their global Alumni programme, the growth and activity of which had slowed in recent years despite possessing several thousand members worldwide. We created a fresh new identity and a set of guidelines for the programme including website and email templates. The flagship item for the relaunch was the Alumni Yearbook, its concept being to ‘build bridges’ reconnecting Clifford Chance with its Alumni and the Alumni with their peers. Now in its fourth year, the Alumni Yearbook still continues to garner much praise and the Alumni society goes from strength to strength.