The Slimming Foodie

Our Sunday Times bestselling title is based on the award-winning blog by Pip Payne, theslimmingfoodie.com, which is all about delicious, hearty, home-cooked meals that can work for anyone who is on a slimming journey. Playful typography was created throughout, with different recipe heading styles and illustrated typographic chapter openers evoking café culture and sign-painting. There are plans to develop a series of books, based around our original design.